Skip to content

Industries

Sector changes the build more than budget does.

A home builder and an industrial mechanical contractor are not running the same business. One sells to families over eighteen months. The other gets shortlisted by a procurement desk in eleven minutes. Same trade, opposite websites.

Six sectors

What your website is actually for.

The split that matters is not residential versus commercial. It is whether your website exists to generate leads or to survive scrutiny — and a few sectors have to do both at once.

Credibility buyers

Commercial, industrial, general contracting

Your website is read by people deciding whether to let you bid, and by trades deciding whether to apply. Almost nobody arrives ready to buy. The job is to remove doubt fast: capability, certification, bonding, safety record, named project experience, and a careers path that works.

Lead-generation buyers

Roofing, renovation, home building, residential trades

Your website is a lead engine and local search is the whole game. Map pack position, service-area coverage, review velocity, quote forms with real qualifying fields, and evidence — before and after, warranties, financing — that closes the gap between interested and booked.

Do not see yours?

We build for these too. They just do not have pages yet.

Mechanical and HVAC · Electrical · Plumbing · Restoration and remediation · Landscaping and hardscaping · Paving and asphalt · Framing · Drywall · Fencing and decking · Solar · Civil and heavy construction · Millwork and cabinetry

The distinction that drives the build is the buyer and the project type, not the trade name. If you install mechanical systems on institutional projects, your website has far more in common with a general contractor’s than with a residential HVAC company’s.

Ask about your sector

Questions about sectors

We do both commercial and residential work. Which one are we?

Both, and the site needs to split cleanly rather than blur. Usually that means two distinct entry paths from the homepage, separate service trees, and different conversion mechanisms — a quote form on one side, a capability profile on the other.

Does the sector really change the build that much?

Yes. A home builder needs a floorplan library and community pages. A general contractor needs a capability statement and a subcontractor path. Those are different information architectures, not different colour schemes.

We are a subcontractor, not a GC. Does that change things?

It changes who you are persuading. Your buyer is a general contractor's estimator or purchasing agent, which makes prequalification platform profiles, safety statistics and scope clarity more important than anything aimed at owners.

Do you work outside Alberta?

Yes, across Canada. Certification displays get adjusted by province — COR administration and WCB equivalents differ — and service-area architecture is built around where you actually hold licences.

The library

Articles for people who build things

All articles →

Find out what your sector demands.

The free audit is read against your sector rather than a generic checklist — a roofing site and a GC site fail in completely different ways.

Get a free website audit Call (403) 917‑0787