01
GCs check capacity and schedule
A general contractor's purchasing agent needs to know whether you can put the crews and equipment on their job in their window. Fleet, crew count and current capacity are the questions.
Concrete & Excavation Websites
Concrete contractor website design for two different buyers.
Concrete and excavation companies serve general contractors and homeowners at the same time, and those two audiences want opposite things from a website.
Who this is for
Concrete contractors, excavation and earthworks companies, civil and heavy construction firms working a mix of commercial and residential.
Buying behaviour
Two buyers, arriving from opposite directions
This is the part that changes the build. Everything below follows from it.
02
Homeowners search and compare
A driveway or a basement is a local search, a map pack, three quotes. Completely different funnel, completely different page.
03
Equipment is credibility
In earthworks the fleet list does real persuading. It tells a GC what you can self-perform and what you would have to sub out.
04
Seasonality compresses everything
In Alberta the window is short. Both audiences are making decisions under time pressure, and a slow enquiry response costs you the season.
The brief
What your website has to do, ranked.
- Split commercial and residential paths cleanly from the homepage, and never blur them
- Present the equipment fleet as a capability statement rather than a photo gallery
- Signal current capacity and scheduling so a GC knows whether to call
- Give homeowners a quote path with enough qualifying detail to be worth answering
- Carry the certifications and safety record a GC will check before subcontracting
Common mistakes
What we see on most concrete & excavation sites.
- One homepage trying to speak to a purchasing agent and a homeowner simultaneously
- No fleet information at all, on a business where equipment is the product
- A gallery of concrete pours with no scope, scale or context attached
- No indication of service area, on a business defined by drive time
- A quote form that asks for name and email and nothing that would let you actually quote
What we build
Six components, specific to this sector.
Dual pathway architecture
Two entry points, two service trees, two conversion mechanisms. A GC and a homeowner should never end up on the same page wondering whether they are in the right place.
Equipment and fleet listing
Machines, capacities and what they let you self-perform. This is the page GCs actually read.
Capacity and scheduling signals
Crew count, typical mobilisation window, and current availability where you are willing to state it.
Commercial project portfolio
Scope, value band, GC you worked under where permitted, duration and conditions.
Residential quote flow
Qualifying fields — scope, square footage, access, timing — plus photo upload, so estimates stop starting from zero.
Service-area pages
A page per municipality you genuinely work in, which matters more here than in almost any other sector.
Services that apply here
What this sector actually needs from us.
Construction Website Design
Project portfolios, a credentials module, a careers pathway and a capability profile a procurement desk can actually use.
Construction SEO
Segmented honestly: local search for trades, recruitment and referral validation for commercial and industrial contractors.
Website Maintenance
Scheduled maintenance rather than emergency callout. Updates, backups, uptime, security, and your portfolio kept current.
Content & Copywriting
Capability statements, project write-ups and sector pages written by people who know CM-at-risk from design-build.
Questions from concrete & excavation
Should residential and commercial be separate websites?
Almost never separate sites — that splits your search authority and doubles your maintenance. Separate paths within one site is the right structure: distinct entry points, distinct service pages, distinct conversion mechanisms, shared credibility.
Do we really need to list our equipment?
If you do commercial subcontract work, yes. A purchasing agent deciding whether to invite you is assessing what you can self-perform, and a fleet list answers that faster than a phone call.
How do we handle being fully booked for the season?
Say so, and give people a way to get into next season's queue. A site that keeps soliciting enquiries you cannot service burns goodwill and wastes your office staff's time.
Is local SEO worth it for the commercial side?
Less than for residential, but not zero — GCs do search for subs by trade and city, particularly when they are working outside their usual area. The bigger commercial win is usually being findable when someone checks a name they were given.
What about winter content?
The slow season is when to build it — project write-ups from the year, equipment pages, service-area content. Contractors who publish in January are the ones ranking in April.
The library
Articles for people who build things
Construction SEO
Google Ads for Contractors: Set Up, Target, and Track Paid Search to Win Construction Leads
Learn how contractors can structure Google Ads campaigns, choose keywords, manage budgets, and track qualified construction leads with confidence.
Maintenance
Lead Quality Scoring for Construction Companies: Build a Practical System to Prioritise and Convert Website Leads
Build a practical construction lead scoring system to rank, route, and follow up on website leads in your CRM using fit, intent, and behaviour.
Construction SEO
How to Attribute Website Leads to Won Construction Projects: Measuring Pipeline, Value, and ROI
Learn how contractors can connect website leads to won projects with CRM data, call tracking, GA4, and practical attribution workflows.
See how your site reads to a buyer.
A free audit, assessed against this sector rather than a generic checklist. Speed, mobile, SEO, conversion paths and credibility gaps, plus a comparison against two competitors.