Down during a bid window
A general contractor checks you the afternoon before the bid list closes. The site is down, or throwing a certificate warning. You do not find out that this is why you were not shortlisted.
Website maintenance
Scheduled maintenance, not emergency callout.
You already understand this better than most of our clients. Nobody runs a fleet to failure. A website is the same asset class: cheap to maintain on a schedule, expensive and badly timed when it breaks.
The cost of failure
What an unmaintained site actually costs you.
This is not a hypothetical about uptime percentages. These are the four ways it shows up as lost work.
Hacked during prequalification
A client's IT team runs a security review as part of vendor onboarding. A compromised WordPress install, or one running a plugin with a known CVE, is a straightforward fail.
Certifications quietly out of date
Your COR renewed, your bonding capacity went up, your WCB letter expired. The site still shows last year's numbers. Now the most credible page on your website is the one actively misleading people.
Completed projects never published
You finished eleven jobs last year. The portfolio shows four, and the newest is from 2023. To a procurement contact that reads as a company that has gone quiet.
Plans
Three levels. All of them include the boring parts.
Essential
$300
per month
A site that is live and current.
- WordPress core, theme and plugin updates
- Daily offsite backups, 30-day retention
- Uptime monitoring with alerting
- Security hardening and malware scanning
- 1 hour of content edits per month
- Monthly report
Most common
Performance
$500
per month
Most contractors land here.
- Everything in Essential, plus:
- 3 hours of content edits per month
- Two project write-ups added per quarter
- Certification and safety-stat review each quarter
- Speed budget monitored, not just measured
- Priority response within one business day
Enterprise
$3,000
per month
Multi-region, multi-sector, integrated.
- Everything in Performance, plus:
- Unlimited routine content edits
- Monthly project portfolio updates
- Careers and job-board management
- Integration monitoring: CRM, ATS, inventory
- Named account manager, 4-hour response
The recurring value
Every completed project is a content update.
This is the part contractors underrate. You finish a job — that is a project page, a photo set, a proposal exhibit and a recruiting asset, all from the same visit. Companies that publish every completed project end up with a portfolio that compounds. Companies that mean to get around to it end up with four projects from 2023 and a story about being busy.
Questions about maintenance
What is your response time when something breaks?
One business day on Essential and Performance, four hours on Enterprise. For a site that is fully down rather than degraded, we treat it as urgent regardless of plan.
Do plans include hosting?
Hosting is separate and stays in your name, on your account. We will recommend and configure it, but we do not resell it, because hosting you cannot access is the most common way agencies hold clients hostage.
What counts as a content edit?
Text changes, swapping photos, adding a project, updating certifications, posting or closing a job listing. New page templates and new functionality are quoted separately — we will tell you which one you are asking for before doing the work.
What happens if we do not take a plan?
The site is yours and it will keep running. You take on updates, backups and security yourself, and you should genuinely plan for that rather than assume it. The sites that get compromised are almost always the ones nobody was watching.
Can you maintain a site you did not build?
Usually. We do a paid audit first, because taking over an unknown WordPress install without looking at it is how you inherit someone else's problem. If it is not maintainable we will say so rather than bill you monthly to keep a bad site alive.
Maintenance articles
Written on this, in plain language
Maintenance
Lead Quality Scoring for Construction Companies: Build a Practical System to Prioritise and Convert Website Leads
Build a practical construction lead scoring system to rank, route, and follow up on website leads in your CRM using fit, intent, and behaviour.
Maintenance
Chatbots for Contractors: Qualify and Route Leads
See when live chat or chatbots help contractors capture more leads, qualify inquiries, route them fast, and measure results in CRM.
Maintenance
Email & Lead Nurturing for Construction Companies: How to Turn Website Leads into Qualified Opportunities
Use email follow-up, lead scoring, and CRM automation to turn contractor website leads into qualified opportunities faster and more consistently.
Maintenance
Lead Routing & Qualification for Construction Websites: From Forms and Calls to CRM and Field Teams
Learn how contractors can qualify, route, and track website leads from forms, calls, and chat into CRM and field teams without losing opportunities.
Maintenance
Construction Website CRM Integrations: How to Connect Forms, Calls, and Estimating Systems to Capture and Qualify Leads
Connect forms, calls, chat, and estimating systems so contractors can capture leads, route them fast, and measure website ROI in the CRM.
Maintenance
What Should Construction Website Maintenance Include?
What construction website maintenance should include, from updates and backups to security, project changes, uptime, forms, and support for contractors.
Find out what is already broken.
The free audit checks security posture, plugin currency, backup status and speed alongside the marketing side. It is worth running even if you never buy a plan.